Venture capital is reshaping the financial services industry, fueling innovation across fintech, lending, insurance, and more. In this blog, we highlight top VC firms actively investing in financial services, powering startups that are redefining how money moves, grows, and is managed in today’s digital economy.
Meet the Investors Disrupting Traditional Finance
Below is a curated list of prominent VC firms and investor companies that have actively funded startups in the financial services space. These investors play a crucial role in driving innovation, supporting disruptive technologies, and shaping the future of finance through strategic funding and partnerships.
1. Techstars
- Investment Stage: Convertible Note, Early Stage Venture, Non-Equity Assistance, Seed, Venture
- Number of Companies Invested: 6,181
- Number of Lead Investments: 3,257 (Self, Branch, NIRA, etc)
- Location: Boulder, CO
- Founded Year: 2006
- Investor Type: Accelerator, Venture Capital
Techstars, is a startup accelerator and venture capital firm based in Boulder, Colorado. Since 2006, they’ve helped early-stage companies grow by offering funding, mentorship, and support—right from the start. With over 6,000 investments and more than 3,200 lead deals, including in financial services startups like Self, Branch, and NIRA, Techstars is known for spotting potential early. They don’t just invest money—they guide founders every step of the way, helping turn fresh ideas into successful businesses.
2. 500 Global
- Investment Stage: Early Stage Venture, Late Stage Venture, Seed, Venture
- Number of Companies Invested: 3,174
- Number of Lead Investments: 483 (ThankUCash, ZipZap, Amwal, etc)
- Location: San Francisco, CA
- Founded Year: 2010
- Investor Type: Accelerator, Angel Group, Micro VC, Venture Capital
500 Global is a well-known venture capital firm based in San Francisco, California. Since 2010, they’ve been helping founders build fast-growing tech companies, including many in the financial services space. With investments in over 3,000 startups and leading more than 480 deals—like ThankUCash, ZipZap, and Amwal—500 Global supports bold ideas at every stage, from seed to late venture. As an accelerator and VC, they bring both funding and guidance to help startups succeed around the world.
3. SOSV
- Investment Stage: Early Stage Venture, Seed
- Number of Companies Invested: 2,813
- Number of Lead Investments: 1,124 (OrderWithMe, Ubanku, The Money Club, etc)
- Location: Princeton, NJ
- Founded Year: 1995
- Investor Type: Accelerator, Venture Capital
SOSV is a venture capital firm based in Princeton, New Jersey, that helps startups grow from the very beginning. Founded in 1995, SOSV focuses on deep tech and has backed over 2,800 companies so far. With more than 1,100 lead investments, including in financial services startups like Ubanku and The Money Club, SOSV plays a big role in shaping the future of finance. As both an accelerator and a VC firm, they support bold ideas and help turn them into successful businesses.
4. New Enterprise Associates
- Investment Stage: Convertible Note, Debt, Early Stage Venture, Late Stage Venture, Post-IPO, Venture
- Number of Companies Invested: 2,232
- Number of Lead Investments: 790 (GoodLeap, PayZen, LXA, etc)
- Location: Menlo Park, CA
- Founded Year: 1977
- Investor Type: Venture Capital
New Enterprise Associates (NEA) is a trusted venture capital firm based in Menlo Park, California. Founded in 1977, NEA has decades of experience backing big ideas in both technology and healthcare. They’ve invested in over 2,200 companies and led nearly 800 deals, including financial services startups like GoodLeap, PayZen, and LXA. NEA supports companies at all stages—from early ideas to post-IPO—helping founders grow with smart funding and expert advice.
5. Accel
- Investment Stage: Convertible Note, Early Stage Venture, Late Stage Venture, Private Equity, Seed, Venture
- Number of Companies Invested: 2,171
- Number of Lead Investments: 875 (Anyfin, Atrato, Calastone, etc)
- Location: Palo Alto, CA
- Founded Year: 1983
- Investor Type: Venture Capital
Accel is a global venture capital firm based in Palo Alto, California, with a strong focus on helping startups grow from seed to success. Since 1983, Accel has supported thousands of entrepreneurs, including those building the future of financial services. With over 2,100 investments and 875 lead deals—such as Anyfin, Atrato, and Calastone—Accel brings both capital and deep experience to the table. Their goal is simple: to back bold founders and help turn great ideas into lasting businesses.
6. Sequoia Capital
- Investment Stage: Crowdfunding, Early Stage Venture, Initial Coin Offering, Late Stage Venture, Post-IPO, Seed, Venture
- Number of Companies Invested: 2,119
- Number of Lead Investments: 790 (Empower, Fintual, Found, etc)
- Location: Menlo Park, CA
- Founded Year: 1972
- Investor Type: Venture Capital
Sequoia Capital is a well-known venture capital firm based in Menlo Park, California, with a long history of backing game-changing startups. Since 1972, they’ve invested in many industries—including financial services—helping companies grow from idea to IPO and beyond. With over 2,100 investments and 790 lead deals, including startups like Empower, Fintual, and Found, Sequoia brings both funding and trusted guidance. They partner closely with founders to build strong, lasting businesses that shape the future.
7. Plug and Play
- Investment Stage: Early Stage Venture, Non-Equity Assistance, Private Equity, Seed
- Number of Companies Invested: 1,971
- Number of Lead Investments: 230 (Karmon AI, pDaftar, BankWyse, etc)
- Location: Sunnyvale, CA
- Founded Year: 2006
- Investor Type: Accelerator, Co-Working Space, University Program, Venture Capital
Plug and Play is a well-known venture capital firm based in Sunnyvale, California. Since 2006, it has helped early-stage startups grow by connecting them with big companies and giving them the support they need. With nearly 2,000 investments and over 230 as the lead investor, including names like Karmon AI and BankWyse, Plug and Play focuses on turning fresh ideas into real success. They invest in many industries, including financial services, and offer more than just funding—they provide co-working spaces, accelerator programs, and university partnerships to help startups thrive.
8. Alumni Ventures
- Investment Stage: Convertible Note, Early Stage Venture, Initial Coin Offering, Late Stage Venture, Seed, Venture
- Number of Companies Invested: 1,946
- Number of Lead Investments: 369 (AAZZUR, Bridge Money, EasyKnock, etc)
- Location: Manchester, NH
- Founded Year: 2014
- Investor Type: Angel Group, Hedge Fund, Micro VC, Venture Capital
Alumni Ventures is a venture capital firm based in Manchester, New Hampshire, that helps turn bold ideas into growing businesses. Since 2014, they’ve backed nearly 2,000 companies and led over 360 investments, including in financial services startups like AAZZUR and Bridge Money. What makes it stand out is its vast network of investors—many of whom are university alumni—who support a variety of startups at every stage. With flexible funding options and a strong focus on innovation, Alumni Ventures helps bring smart ideas to life.
9. Andreessen Horowitz
- Investment Stage: Early Stage Venture, Late Stage Venture, Seed, Venture
- Number of Companies Invested: 1,670
- Number of Lead Investments: 751 (Addi, Branch International, Brightside, etc)
- Location: Menlo Park, CA
- Founded Year: 2009
- Investor Type: Venture Capital
Andreessen Horowitz, based in Menlo Park, California, is a top venture capital firm known for backing bold and innovative ideas. Since 2009, they’ve invested in over 1,600 companies, leading more than 750 deals—including in financial services startups like Addi and Brightside. They support businesses at all stages, from seed to late-stage growth, and manage several large funds. With deep industry knowledge and strong networks, Andreessen Horowitz helps startups grow faster and smarter, making a real impact in the world of finance and beyond.
10. FJ Labs
- Investment Stage: Early Stage Venture, Late Stage Venture, Seed, Venture
- Number of Companies Invested: 1,560
- Number of Lead Investments: 60 (SmartAsset, Rapyd, Denim, etc)
- Location: New York, NY
- Founded Year: 2015
- Investor Type: Micro VC, Venture Capital
FJ Labs is a New York-based venture capital firm that helps build the future by backing marketplace and consumer-focused startups. Since 2015, they’ve invested in over 1,500 companies, including financial services names like SmartAsset, Rapyd, and Denim. While they don’t always lead deals, they bring smart capital and deep experience to every investment. FJ Labs supports startups at all stages, from seed to late venture, making it easier for bold founders to turn their ideas into real-world success.
11. Lightspeed Venture Partners
- Investment Stage: Early Stage Venture, Late Stage Venture, Seed
- Number of Companies Invested: 1,482
- Number of Lead Investments: 537 (Aspire, Finix, YouTrip, etc)
- Location: Menlo Park, CA
- Founded Year: 2000
- Investor Type: Venture Capital
Lightspeed Venture Partners is a trusted venture capital firm based in Menlo Park, California. Since 2000, they’ve backed over 1,400 companies, leading more than 500 deals, including financial services startups like Aspire, Finix, and YouTrip. They focus on early to late-stage investments and support bold ideas in tech, consumer, and cleantech markets. With years of experience and a hands-on approach, Lightspeed helps founders grow their startups into strong, lasting businesses.
12. SV Angel
- Investment Stage: Early Stage Venture, Late Stage Venture, Seed, Venture
- Number of Companies Invested: 1,461
- Number of Lead Investments: 31 (Credit Karma, Human Interest, etc)
- Location: San Francisco, CA
- Founded Year: 1992
- Investor Type: Venture Capital
SV Angel is a San Francisco-based venture capital firm with a long history of supporting early and growing startups. Founded in 1992, they’ve invested in over 1,400 companies, including well-known financial services names like Credit Karma and Human Interest. While they don’t often lead deals, they bring strong support, smart connections, and a deep belief in the founders they back. SV Angel focuses on helping entrepreneurs build lasting companies that make a real impact.
13. Bessemer Venture Partners
- Investment Stage: Early Stage Venture, Late Stage Venture
- Number of Companies Invested: 1,460
- Number of Lead Investments: 515 (Wrapbook, Innoviti, Rupifi, etc)
- Location: San Francisco, CA
- Founded Year: 1911
- Investor Type: Venture Capital
Bessemer Venture Partners is one of the oldest venture capital firms, founded in 1911 and based in San Francisco. With over 1,400 investments and more than 500 as the lead, they’ve supported many financial services startups like Wrapbook, Innoviti, and Rupifi. Bessemer focuses on early to late-stage companies across enterprise, consumer, and healthcare spaces. With deep experience and a long track record, they help founders grow strong businesses that stand the test of time.
14. General Catalyst
- Investment Stage: Convertible Note, Debt, Early Stage Venture, Late Stage Venture, Post-IPO, Private Equity, Seed, Venture
- Number of Companies Invested: 1,445
- Number of Lead Investments: 598 (axiTrust, Integral, Clara, etc)
- Location: San Francisco, CA
- Founded Year: 2000
- Investor Type: Venture Capital
General Catalyst is a venture capital firm based in San Francisco that works closely with founders to build strong and forward-thinking companies. Since 2000, they’ve invested in over 1,400 startups and led nearly 600 deals, including financial services companies like axiTrust, Integral, and Clara. They invest at every stage—from seed to post-IPO—and focus on areas like resilience and applied AI. With a hands-on approach and a deep belief in innovation, General Catalyst helps shape the future of finance and beyond.
15. Kleiner Perkins
- Investment Stage: Early Stage Venture, Late Stage Venture, Private Equity, Seed, Venture
- Number of Companies Invested: 1,443
- Number of Lead Investments: 412 (Fizz, Brex, Rain, etc)
- Location: Menlo Park, CA
- Founded Year: 1972
- Investor Type: Venture Capital
Kleiner Perkins is a well-known venture capital firm based in Menlo Park, California. Since 1972, they’ve helped launch and grow over 1,400 companies, leading more than 400 investments, including in financial services startups like Brex, Fizz, and Rain. They focus on early-stage, seed, and growth companies, backing bold ideas with smart funding and expert support. With decades of experience, Kleiner Perkins continues to help founders build the next generation of financial innovation.
16. Khosla Ventures
- Investment Stage: Early Stage Venture, Late Stage Venture, Post-IPO, Seed, Venture
- Number of Companies Invested: 1,271
- Number of Lead Investments: 468 (Aven, Imprint, Ramp, etc)
- Location: Menlo Park, CA
- Founded Year: 2004
- Investor Type: Venture Capital
Khosla Ventures is a Menlo Park-based venture capital firm that backs big ideas and bold founders. Since 2004, they’ve invested in over 1,200 companies and led nearly 470 deals, including financial services startups like Aven, Imprint, and Ramp. They support businesses from seed to post-IPO, with a focus on innovation in areas like AI, sustainability, and health. With deep expertise and a forward-thinking mindset, Khosla Ventures helps turn fresh ideas into real change, especially in the world of finance.
17. Tiger Global Management
- Investment Stage: Early Stage Venture, Late Stage Venture, Post-IPO, Private Equity, Secondary Market, Seed
- Number of Companies Invested: 1,204
- Number of Lead Investments: 698 (Oxyzo, TaxBit, Jar, etc)
- Location: New York, NY
- Founded Year: 2001
- Investor Type: Hedge Fund, Private Equity Firm, Venture Capital
Tiger Global Management is a New York-based investment firm known for backing both public and private companies around the world. Since 2001, they’ve led nearly 700 investments across more than 1,200 companies, including financial services startups like Oxyzo, TaxBit, and Jar. They invest at every stage—from seed to post-IPO—and bring deep market insight and global reach. With a strong focus on fast-growing businesses, Tiger Global helps financial innovators scale quickly and make a lasting impact.
18. Index Ventures
- Investment Stage: Early Stage Venture, Late Stage Venture, Seed, Venture
- Number of Companies Invested: 1,201
- Number of Lead Investments: 478 (DataSnipper, Loop, Adfin, etc)
- Location: San Francisco, CA
- Founded Year: 1996
- Investor Type: Venture Capital
Index Ventures is a global venture capital firm based in San Francisco that supports bold founders with big ideas. Since 1996, they’ve invested in over 1,200 companies and led nearly 480 deals, including financial services startups like DataSnipper, Loop, and Adfin. They focus on early to late-stage ventures, helping startups grow into global businesses. With a hands-on approach and a strong belief in innovation, Index Ventures plays a key role in shaping the future of finance and tech.
19. Google Ventures
- Investment Stage: Convertible Note, Crowdfunding, Early Stage Venture, Late Stage Venture, Post-IPO, Private Equity, Seed, Venture
- Number of Companies Invested: 1,175
- Number of Lead Investments: 338 (Wealth.com, Vareto, Ethos Life, etc)
- Location: San Francisco, CA
- Founded Year: 2009
- Investor Type: Corporate Venture Capital, Venture Capital
Google Ventures, also known as GV, is the venture capital arm of Alphabet based in San Francisco. Since 2009, GV has invested in over 1,100 companies and led more than 330 deals, including financial services startups like Wealth.com, Vareto, and Ethos Life. They support companies at every stage—from seed to post-IPO—offering not just funding but access to top experts in tech, design, and growth. With a strong focus on innovation, Google Ventures helps founders build smart, scalable solutions in the world of finance and beyond.
20. Liquid 2 Ventures
- Investment Stage: Early Stage Venture, Late Stage Venture, Seed
- Number of Companies Invested: 1,141
- Number of Lead Investments: 14 (Kredi, Sift wallet, Finnu, etc)
- Location: San Francisco, CA
- Founded Year: 2015
- Investor Type: Venture Capital
Liquid 2 Ventures is a San Francisco-based venture capital firm that focuses on helping early-stage startups get off the ground. Since 2015, they’ve invested in over 1,100 companies, including financial services startups like Kredi, Sift Wallet, and Finnu. While they don’t lead many deals, they bring strong support and a founder-first mindset to every investment. With a clear focus on seed and early-stage funding, Liquid 2 Ventures helps bold ideas grow into impactful businesses, especially in the fast-changing world of finance.
Conclusion
The financial services industry continues to evolve rapidly, driven by visionary startups and the investors backing them. These VC firms are not just providing capital—they’re fueling transformation across the global financial landscape. Keeping an eye on their investments offers valuable insights into the future of finance and fintech innovation.
FAQs
Q. Why are VC firms interested in financial services?
Answer: Financial services offer massive market potential, continuous innovation, and recurring revenue models. VC firms see fintech as a disruptive force that can reshape traditional finance systems, making it an attractive investment.
Q. How can startups in financial services attract VC investment?
Answer: To attract VC funding, startups should have a strong founding team, a scalable product, clear market demand, innovative technology, and a solid go-to-market strategy.
Q. Are there VC firms that specialize only in fintech?
Answer: Yes, several VC firms specialize in fintech and financial services, focusing solely on startups that are disrupting or innovating within the finance space.