The fitness industry is getting a tech-driven upgrade. These 10 startups have secured $10M–$50M in funding to deliver smarter, more personalized wellness solutions—from connected workouts and AI-powered coaching to recovery tech and community-based platforms. They’re redefining how we move, train, and stay healthy in a digital age.
The Future of Fitness | 10 Startups Redefining Health and Wellness
With strong investor support, these startups are blending technology, science, and lifestyle to create a new fitness experience. Whether at home, in the gym, or on the go, they’re shaping the future of wellness.
Let’s take a look at the game-changers moving the industry forward.
| Company Name | Founded | Location | Employees | Last Funding Amount | Last Funding Date | Total Funding |
|---|---|---|---|---|---|---|
| ModifyHealth | 2018 | Alpharetta, Georgia, USA | 11-50 | $13.5M | Dec 4, 2024 | $27.5M |
| BrainCheck | 2015 | Houston, Texas, USA | 11-50 | $15M | Mar 6, 2024 | $41.25M |
| Standard Wellness | 2017 | Gibsonburg, Ohio, USA | 11-50 | $10M | Dec 17, 2024 | $10.43M |
| Standard Forms | 2017 | White Haven, Pennsylvania, USA | 101-250 | $10.5M | May 9, 2024 | $10.5M |
| RxLive | 2017 | St. Petersburg, Florida, USA | 11-50 | — | Feb 8, 2024 | $10.54M |
| David | 2023 | New York, New York, USA | 1-10 | $10M | Aug 20, 2024 | $10M |
| Kins | 2021 | New York, New York, USA | 11-50 | $7M | Jul 16, 2024 | $11M |
| bsport solution | 2019 | Paris, Ile-de-France, France | 51-100 | €30M | Dec 12, 2024 | €34.86M |
| Maurten | 2015 | Gothenburg, Västra Götaland, Sweden | 11-50 | €20M | Jul 22, 2024 | €20M |
| Live4Well | 2022 | Hong Kong, Hong Kong Island, Hong Kong | 11-50 | $20M | Mar 11, 2024 | $20M |
1. ModifyHealth
- Founded: 2018
- Location: Alpharetta, Georgia
- Industry: Fitness
- Number of Employees: 11-50
- Last Funding Amount: $13.5M (Latest Round: December 4, 2024)
- Total Funding Amount: $27.5M
ModifyHealth is a fitness and wellness company that specializes in providing personalized health solutions for individuals. The company focuses on delivering tailored programs and products to improve overall wellness, leveraging advanced technology and data analysis to offer the best fitness plans. With a growing presence, ModifyHealth aims to promote long-term health and well-being for its clients.
2. BrainCheck
- Founded: January 2015
- Location: Houston, Texas
- Industry: Fitness
- Number of Employees: 11-50
- Last Funding Amount: $15M (Latest Round: March 6, 2024)
- Total Funding Amount: $41.25M
BrainCheck is a fitness technology company dedicated to enhancing cognitive health and brain performance. By combining clinical-grade assessments with innovative digital tools, BrainCheck helps individuals and healthcare professionals monitor and improve brain function. The platform uses advanced AI to provide insights and recommendations, empowering users to optimize their mental fitness and well-being.
3. Standard Wellness
- Founded: 2017
- Location: Gibsonburg, Ohio
- Industry: Fitness
- Number of Employees: 11-50
- Last Funding Amount: $10M (Latest Round: December 17, 2024)
- Total Funding Amount: $10.43M
Standard Wellness is a fitness company focused on providing high-quality wellness solutions to enhance physical health. With a commitment to science-backed methods, they offer a range of fitness products and services designed to improve overall well-being. By combining expert knowledge with cutting-edge technology, Standard Wellness aims to provide individuals with the tools they need to lead healthier, more active lives.
4. Standard Forms
- Founded: 2017
- Location: White Haven, Pennsylvania
- Industry: Fitness
- Number of Employees: 101-250
- Last Funding Amount: $10.5M (Latest Round: May 9, 2024)
- Total Funding Amount: $10.5M
Standard Forms is a fitness company dedicated to providing personalized training solutions and wellness services. With a focus on innovation and customer satisfaction, they specialize in creating tailored fitness plans to help individuals achieve their health goals. The company also emphasizes the use of technology and expert knowledge to deliver high-quality fitness experiences, supporting clients in improving both physical and mental health.
5. RxLive
- Founded: 2017
- Location: St. Petersburg, Florida
- Industry: Fitness
- Number of Employees: 11-50
- Last Funding Amount: — (Latest Round: February 8, 2024)
- Total Funding Amount: $10.54M
RxLive is a fitness-focused health tech company that integrates telehealth and pharmacy services to promote personalized wellness. Their platform connects individuals with expert health professionals and pharmacists who provide tailored advice on fitness, nutrition, and medication management. With a mission to improve overall health outcomes, RxLive leverages cutting-edge technology to deliver remote care and optimize well-being, creating a seamless, accessible approach to personal health and fitness.
6. David
- Founded: 2023
- Location: New York, New York
- Industry: Fitness
- Number of Employees: 1-10
- Last Funding Amount: $10M (Latest Round: August 20, 2024)
- Total Funding Amount: $10M
David is a cutting-edge fitness startup leveraging technology to revolutionize personalized training and wellness. Through AI-driven insights and adaptive workout plans, David tailors fitness routines to individual goals, optimizing performance and recovery. With a strong focus on accessibility and data-driven coaching, the platform empowers users to achieve their health objectives efficiently, making personalized fitness more intuitive and results-driven.
7. Kins
- Founded: 2021
- Location: New York, New York
- Industry: Fitness
- Number of Employees: 11-50
- Last Funding Amount: $7M (Latest Round: July 16, 2024)
- Total Funding Amount: $11M
Kins is a next-generation fitness platform designed to provide personalized rehabilitation and physical therapy solutions. By integrating data-driven insights, AI-powered assessments, and expert guidance, Kins helps users recover from injuries and enhance mobility. The platform offers a seamless blend of virtual coaching and customized treatment plans, making high-quality rehabilitation more accessible and effective for individuals seeking long-term wellness.
8. bsport solution
- Founded: April 15, 2019
- Location: Paris, Ile-de-France, France
- Industry: Fitness
- Number of Employees: 51-100
- Last Funding Amount: €30M (Latest Round: December 12, 2024)
- Total Funding Amount: €34.86M
bsport solution is a leading all-in-one management platform for boutique fitness studios and wellness centers. The company provides advanced booking, CRM, and marketing automation tools to help businesses optimize operations and enhance client engagement. By leveraging AI-driven analytics and seamless integrations, bsport solution empowers fitness entrepreneurs to scale their businesses efficiently while delivering a premium user experience.
9. Maurten
- Founded: 2015
- Location: Gothenburg, Västra Götaland, Sweden
- Industry: Fitness
- Number of Employees: 11-50
- Last Funding Amount: €20M (Latest Round: July 22, 2024)
- Total Funding Amount: €20M
Maurten is a Swedish sports nutrition company specializing in innovative hydrogel-based energy gels and drinks designed for endurance athletes. By using natural ingredients and advanced carbohydrate encapsulation technology, Maurten provides high-performance fueling solutions that optimize energy absorption and minimize gastrointestinal discomfort. The company’s cutting-edge approach has gained widespread adoption among elite athletes and marathon runners worldwide.
10. Live4Well
- Founded: 2022
- Location: Hong Kong, Hong Kong Island, Hong Kong
- Industry: Fitness
- Number of Employees: 11-50
- Last Funding Amount: $20M (Latest Round: March 11, 2024)
- Total Funding Amount: $20M
Live4Well is a Hong Kong-based health and wellness company focused on integrating technology with personalized fitness solutions. The company develops AI-powered coaching programs, smart wearable integrations, and digital health platforms designed to optimize physical well-being. Live4Well aims to empower individuals with data-driven insights, fostering healthier lifestyles and improving overall fitness performance.
Conclusion
Backed by $10M to $50M in funding, these 10 fitness startups are redefining the way we train, track, and stay healthy. From smart wearables and personalized workout apps to virtual training platforms and wellness tech, they’re building solutions for the future of fitness. Their innovations promote accessibility, engagement, and long-term health for users worldwide.
FAQs
Q. Why are fitness startups attracting significant investment?
A. Investors see growth potential in fitness technology, digital health solutions, and personalized wellness programs that cater to evolving consumer preferences and lifestyles.
Q. What technologies are these startups using to innovate the industry?
A. Many of these startups leverage AI, wearable tech, virtual reality, mobile apps, and data analytics to improve fitness experiences and health tracking.
Q. How do these startups benefit consumers?
A. They provide personalized training programs, real-time progress tracking, interactive fitness experiences, and more convenient ways to stay active.