The fitness world is getting smarter, more connected, and deeply personalized. A new wave of fitness startups founded after 2020 is harnessing technology, data, and innovation to transform how we move, train, and stay healthy. Backed by $1M to $5M in fresh funding, these companies are scaling solutions that make fitness more engaging and accessible.
From AI-powered workout platforms to wearable tech and virtual wellness communities, these startups are redefining what it means to live an active lifestyle.
Meet 10 Fitness Companies That Are Making Waves with New Investments
These 10 fitness startups are changing the game with bold ideas and smart tech. Let’s take a closer look at the innovators driving the future of health and wellness.
| Company | Founded | Location | Employees | Last Funding | Last Funding Date | Total Funding |
|---|---|---|---|---|---|---|
| GROWL | 2022 | Austin, TX, USA | 11-50 | $4.75M | Dec 4, 2024 | $4.75M |
| Anise Health | 2022 | New York, NY, USA | 1-10 | $3M | Dec 9, 2024 | $4.2M |
| CUDIS | 2023 | Los Angeles, CA, USA | 11-50 | $5M | Sep 18, 2024 | $5M |
| Phy Health | 2020 | New York, NY, USA | 1-10 | $3.49M | Dec 17, 2024 | $3.49M |
| JOYA | 2023 | Irvine, CA, USA | 1-10 | $5M | Oct 1, 2024 | $5M |
| Struesli | 2022 | Newtown, CT, USA | 1-10 | $750K | Oct 28, 2024 | $2.75M |
| OptMyCare | 2019 | Dallas, TX, USA | 1-10 | $3M | May 2, 2024 | $3M |
| Revolution Motherhood | 2017 | Brooklyn, NY, USA | 1-10 | $1M | Mar 11, 2024 | $1M |
| Heim Health | 2022 | London, UK | 11-50 | £2.2M | Nov 19, 2024 | £2.2M |
| Samphire Neuroscience | 2021 | London, UK | 1-10 | $2.3M | Feb 21, 2024 | $2.3M |
1. GROWL
- Founded: 2022
- Location: Austin, Texas, USA
- Industry: Fitness, Sports, Wellness
- Number of Employees: 11-50
- Last Funding Amount: $4.75M (Latest Round: December 4, 2024)
- Total Funding Amount: $4.75M
GROWL is a connected fitness startup revolutionizing the fitness experience by transforming the traditional boxing bag into a personalized, at-home fitness coach. The company combines technology with physical training, offering users a high-tech boxing experience right in the comfort of their homes. By utilizing advanced sensors and coaching features, GROWL provides real-time feedback and personalized workouts that are designed to enhance performance and improve fitness levels.
The startup is focused on empowering fitness enthusiasts with a unique way to train, making boxing more accessible, engaging, and effective. With its innovative approach, GROWL is poised to disrupt the home fitness industry and create a new category of interactive workout experiences.
2. Anise Health
- Founded: 2022
- Location: New York, New York, USA
- Industry: Fitness, Health Care, Hospital
- Number of Employees: 1-10
- Last Funding Amount: $3M (Latest Round: December 9, 2024)
- Total Funding Amount: $4.2M
Anise Health is a digital platform that provides culturally responsive mental health care tailored specifically for people of color. The platform has been shown to be five times more successful than traditional, one-size-fits-all methods of mental health care, addressing the unique needs of diverse communities.
Anise Health’s approach is designed to provide personalized mental health support, bridging the gap for those who have traditionally been underserved or misrepresented in mental health services. By offering targeted, culturally competent care, Anise Health aims to improve mental wellness and access to mental health resources, paving the way for a more inclusive healthcare system.
3. CUDIS
- Founded: 2023
- Location: Los Angeles, California, USA
- Industry: Fitness, Wellness
- Number of Employees: 11-50
- Last Funding Amount: $5M (Latest Round: September 18, 2024)
- Total Funding Amount: $5M
CUDIS is pioneering a new approach to health data ownership and monetization with the world’s first AI-powered smart ring. The company’s mission is rooted in the belief that individuals should have the right to own, utilize, and profit from their personal health data. CUDIS enables users to track their health metrics on a daily basis, giving them the ability to share their data with others for compensation— all with their explicit consent. The smart ring not only empowers users to take control of their health data but also offers a way to earn back money by using it. CUDIS is disrupting the wellness industry by turning health data from a passive asset into an active one.
4. Phy Health
- Founded: 2020
- Location: New York, New York, USA
- Industry: Fitness, Health Care, Wellness
- Number of Employees: 1-10
- Last Funding Amount: $3.49M (Latest Round: December 17, 2024)
- Total Funding Amount: $3.49M
Phy Health is a technology company focused on optimizing human movement to improve health and well-being. The company offers personalized musculoskeletal treatments using data-driven insights and remote movement coaching. By leveraging technology, Phy Health empowers individuals to thrive through efficient, optimized movement practices.
With a mission to scale these treatments for broader accessibility, Phy Health aims to make musculoskeletal care more personalized and accessible to individuals everywhere. Their approach blends the power of data and remote coaching to provide innovative solutions to improve movement and overall health, positioning themselves at the intersection of healthcare and fitness.
5. JOYA
- Founded: 2023
- Location: Irvine, California, USA
- Industry: Fitness
- Number of Employees: 1-10
- Last Funding Amount: $5M (Latest Round: October 1, 2024)
- Total Funding Amount: $5M
JOYA is the first employee skincare and wellness benefits platform, offering tailored access to a variety of health and wellness services. The company’s platform provides employees with affordable, professional care for a range of skin conditions, including skin cancer screenings, anti-aging treatments, acne care, and solutions for hair loss. JOYA’s mission is to make high-quality skincare and wellness services accessible to employees by connecting them with reputable physicians at a fraction of the typical cost. By providing these wellness benefits, JOYA aims to improve both the physical and mental well-being of employees, addressing a crucial aspect of overall health in the workplace.
6. Struesli
- Founded: 2022
- Location: Newtown, Connecticut, USA
- Industry: Fitness, Food and Beverage, Snack Food
- Number of Employees: 1-10
- Last Funding Amount: $750K (Latest Round: October 28, 2024)
- Total Funding Amount: $2.75M
Struesli is a food and beverages company offering antioxidant-rich granola in a variety of flavors. The company focuses on providing healthy, nutritious snacks that are packed with essential nutrients to support an active lifestyle. By using high-quality ingredients, Struesli aims to provide consumers with a delicious and health-conscious alternative to traditional snack foods. With its focus on promoting wellness through better snack choices, Struesli is carving a niche in the growing health-conscious food market, catering to individuals who prioritize fitness and nutrition without compromising on taste.
7. OptMyCare
- Founded: 2019
- Location: Dallas, Texas, USA
- Industry: Fitness, Wellness
- Number of Employees: 1-10
- Last Funding Amount: $3M (Latest Round: May 2, 2024)
- Total Funding Amount: $3M
OptMyCare provides innovative risk stratification solutions for chronic illnesses through precision analytics. The company’s advanced algorithms analyze data from 55 chronic clinical diagnoses, related procedures, and claims costs, enabling faster and more accurate risk diagnoses. By leveraging real-time data, OptMyCare helps healthcare professionals make informed decisions and deliver targeted care.
The scalable, secure, cloud-based SaaS platform is designed to improve the efficiency and effectiveness of healthcare providers by offering data-driven insights and recommendations. OptMyCare’s technology supports the management of chronic conditions, optimizing treatment outcomes and reducing healthcare costs.
8. Revolution Motherhood
- Founded: 2017
- Location: Brooklyn, New York, USA
- Industry: Fitness, Sports
- Number of Employees: 1-10
- Last Funding Amount: $1M (Latest Round: March 11, 2024)
- Total Funding Amount: $1M
Revolution Motherhood offers doctor-recommended fitness methods designed to support women through various stages of life, from early postpartum recovery to active athletes. The company’s approach is centered around personalized fitness programs that help women regain strength, mobility, and overall wellness. Revolution Motherhood provides a supportive and expert-driven environment where women can safely and effectively improve their fitness, tailored to their unique needs. The company aims to empower women by offering fitness solutions that focus on holistic health, helping them navigate both motherhood and athleticism with confidence.
9. Heim Health
- Founded: 2022
- Location: London, England, United Kingdom
- Industry: Fitness, Health Care
- Number of Employees: 11-50
- Last Funding Amount: £2.2M (Latest Round: November 19, 2024)
- Total Funding Amount: £2.2M
Heim Health is a UK-based company focused on transforming healthcare and fitness through innovative solutions. By integrating cutting-edge technology and personalized care, Heim Health is working to improve the accessibility and effectiveness of health services. The company’s mission is to provide individuals with the tools they need to manage and optimize their health, promoting both physical and mental well-being. Through their unique approach, Heim Health seeks to bridge the gap between traditional healthcare services and modern wellness, offering users an integrated and holistic approach to health management.
10. Samphire Neuroscience
- Founded: 2021
- Location: London, England, United Kingdom
- Industry: Fitness, Health Care
- Number of Employees: 1-10
- Last Funding Amount: $2.3M (Latest Round: February 21, 2024)
- Total Funding Amount: $2.3M
Samphire Neuroscience is a cutting-edge company focused on developing innovative solutions in the field of neuroscience to address complex health issues. Their work integrates advanced scientific research with practical applications to improve mental and physical health. With a focus on neuroscience, Samphire is working to create therapies and interventions that can help optimize brain health and overall wellness.
By exploring the intricate connections between the brain and body, Samphire aims to revolutionize the way neurological conditions are treated, offering patients new hope and a more personalized approach to healthcare.
Conclusion
The $1M to $5M in fresh funding raised by 10 fitness startups signals a powerful shift toward smarter, more personalized health and wellness experiences. These companies are blending innovation, tech, and community to reshape how people train, recover, and stay motivated. From AI-driven coaching to connected fitness platforms, the future of fitness is more accessible, data-driven, and designed around individual needs.
FAQs
Q. How can these fitness startups benefit consumers?
Answer: These startups are revolutionizing the fitness experience by offering personalized, technology-driven solutions that cater to individual health needs. From at-home interactive fitness equipment to digital platforms offering mental health care, these innovations provide consumers with more accessible, engaging, and effective ways to stay fit and healthy.
Q. What makes these fitness startups stand out from traditional fitness models?
Answer: Unlike traditional fitness approaches, many of these startups use technology, data, and personalization to create a more customized experience. For instance, smart rings for health data ownership or virtual fitness coaching allow individuals to track their progress and receive tailored feedback, making fitness more adaptive and efficient.
Q. Are these fitness startups focused on both physical and mental well-being?
Answer: Yes, many of these startups take a holistic approach to health, focusing not just on physical fitness but also on mental and emotional wellness. For example, Anise Health offers mental health care, while companies like JOYA provide wellness benefits for skin care and overall well-being.